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100% Design 2014 (Official show video)

Over 28,000 visitors attended to see 450 brands showcase over 2000 products at 100% Design 2014. View the official video to see the design you may have missed.

100% Design


Styling: at 100% Design


Styling: Cubes at Bright Green

100% Design


100% Design: Closed until next year


100% Design 2014 show is over, it was a huge success and the four days passed in a flash. If the festival blues are kicking in don’t worry, there will be more posts coming up about the event. 

Philippe Starck started the proceedings warming up the excited design crowd for what will be remembered as a vintage year for the show. The celebratory atmosphere continued throughout the event, especially when the original 100% Design cast including Jaime Anley, Tomoko Azumi, Nick Crosbie, Ella Doran, Luke Pearson, Russell Pinch, Dick Powell, Nina Tolstrup and Gareth Williams reunited at Pecha Kucha hosted by its co-founder Mark Dytham. Each designer presented their work for the 20th edition of 100% Design on the theme of  ’20’.


The event offered many brilliant moments, such as Barber Osgerby in conversation with Design Museum Director Deyan Sudjic discussing ‘What’s next?’ and Jaime Hayon talking with Christopher Turner, editor of Icon magazine about his inspiration through a series of images.


Seven architects were selected to pitch their practice to a panel of experts at this year’s 100% Design at the ‘The Architect Pitch.’ Presentations lasted no longer than 3 minutes and taking part were: Patrick Walls, SOUP Architects; Ben Cousins, Cousins & Cousins; Malca Mizrahi, MTMN architects; Tatiana von Preussen, vPPR architects; Fergus Feilden, Feilden Fowles; Karsten Huneck, KHBT, and J-J Lorraine, Morrow + Lorraine. All established in their own right, each designer took the podium to deliver a pitch and all received a critique from the esteemed panel. A couple of brutal comments were delivered to some architects, but all took the remarks in their stride


Above: Piqu

Leading specialists in the Kitchen and Bathroom section played with materials, Piqu focused on marble, texture and technology – inserting the Scanomat coffee maker to the kitchen. It was all about the mix at Bulthaup who combined texture, marble and brass for an eclectic look.


Naber’s white  kitchen offered a clean look with shots of bright storage.


Above: ‘Rogan’ marble washbasin by Frassk

The marble trend continued in the Bathroom section with black and gray Carrara dominating. Fraask stretched the boundaries of stone cutting technology with a towel rail carved from the same block of marble as the basin.


Above: Eley Kishimoto

Graphic patterns stood out from Eley Kishimoto, who featured in the VIP press area and Beatrice Larkin at The Makings.


Above: Beatrice Larkin


Above: ‘Rotary Tray’ by Jasper Morrison at Vitra

Other designs that caught our attention were the ‘Rotary Tray’ by Jasper Morrison at Vitra, Naomi Paul’s ‘Light / Shade collection’ and the monochrome ‘Morphing’ bathroom suite by Zucchetti.Kos.

It is always a disappointment when the show closes, but it will be back next year at its new location in Olympia, and we can’t wait.


100% Design 2014



100% Design: Gallery 2

100% Design Late Night party with Icon Magazine


Above: Gary Powell holds court

100% Design held their legendary Late Night party with Icon Magazine last night. Gary Powell of The Libertines entertained the crowds in the central bar while Pecha Kucha co-founder Mark Dytham hosted a spectacular Pecha Kucha session in the auditorium featuring a stellar cast of designers.


Above: The Pecha Kucha line up with Champagne Jacquart

Sponsors Peroni Nastro Azzurro Piccola, Campari and Champagne Jacquart made sure the drinks flowed on all evening.


Above: Dean and Claire from Caro Communications, Mark Dytham Founder of Pecha Kucha and Claire Phillips-Stanford Editor of Despoke


100% Design


Lighting: Naomi Paul at 100% Design


Above: V2 Gluck

Light / Shade is the new lighting collection by designer Naomi Paul, the latest addition to her hand rendered homeware range. Following on from her much lauded OMI Pendant collection she is currently presenting three new pieces at 100% Design including the V2 Gluck, the Vex & Cave, and Detail. Continue Reading…

60th Anniversary of INTERNI: Moroso in conversation with Yasemin Kologlu from SOM.


The fourth of a series of 6 high-profile talks to celebrate the 60th anniversary of INTERNI took place yesterday in the colourful Moroso London showroom.


Editor Gilda paid homage to Patrizia Moroso in her welcoming speech, ‘one of the defining women entrepreneur of Italian Design’. Continue Reading…

Emerging brand: Bright Potato at 100% Design


Keep an eye on Bright Potato a new multi disciplinary studio exhibiting in the Emerging Brand sector at 100%Design. ‘Peg’ is an intelligent collection of furniture, which reinvents the concept of flat pack with the addition of a peg within its corner. Every conical peg slots neatly into the conical corners for assembly resulting in the easiest flat pack experience you are likely to encounter.

The ‘Peg’ collection combines British heritage and engineering with elite materials to create a simple contemporary silhouette.

peg family-1

Bright Potato / 100%Design


Re Rag Rug by Studio Brieditis & Evans at 100% Design


Above: Kasuri rug

Award winning Swedish design company Studio Brieditis & Evans make innovative and experimental handmade rugs from waste materials considered worthless. 

By working with a wide range of techniques such as sewing, plaiting, crocheting, knitting, macramé, etc. they recycle jersey fabric to produce geometric and striped rugs perfect for the modern home. 

To see the Re Rag Rug collection, visit their stand at 100% Design

Studio Brieditis & Evans / 100% Design


Barber & Osgerby launch their new collection for Vitra at 100% Design


Internationally acclaimed designers Edward Barber and Jay Osgerby presented their new collection of products designed in collaboration with Swiss design company Vitra on the opening day of 100% Design. Continue Reading…

100% Design is opened by Philippe Starck


Crowds watched Philippe Starck open the 20th edition of 100% Design this morning and unveil his new collection of ceramic tiles for Ceramica Sant’Agostino, on show at the show on Capitol Designer Studio’s, stand E600. Ceramica Sant’Agostino asked Starck to mark this poignant moment by adding graffiti to the wall; he obliged, adding, “Tomorrow will be less,” and finished it with his signature Continue Reading…

Hi-Macs Futuristic Kitchen at 100% Design

Header.100pctdesign.EN Register now at: 100% Design

London Design Festival: Shin Azumi + Plaid ‘Afternoon Tea”


During London Design Festival, Shin Azumi and Plaid will open their studios for ‘Afternoon Tea’ to present their recent works. Product designer Shin Azumi launches his tea set ‘Topo’ by Kinto amongst other recent works. Interior studio Plaid, located in the same building will present a selection of their prototypes and models. Continue Reading…

Party: 100% Design & Icon Magazine


Everyone’s welcome to join Icon Magazine at 100% Design on Thursday September 18th to celebrate the 20th edition of the show.


Don’t miss the biggest design party of the year at 100% Design’s Central Bar features music from Gary Powell of the Libertines. Powell, who headlined festivals with Pete Doherty and Carl Barat, is expected to play an exciting blend of indie/dance. Peroni, Campari and Champagne Jacquart 100% Design’s official sponsors will provide drinks.


In the auditorium Pecha Kucha founder Mark Dytham hosts the 100% Design Pecha Kucha, celebrating 20 years of the show. Key figures from the show’s past will present 20 slides in 20 seconds each on the theme of ‘20’. Speakers include Jaime Anley, Nick Crosbie, Gareth Williams, Russell Pinch, Dick Powell, Luke Pearson, Ross Lovegrove, and Nina Tolstrup.

Register now: 100% Design

Party: Thursday 18 September, 6-9

The show runs: 17-20 September, Earl’s Court, London.


The Architect Pitch by archiboo at 100% Design


Ever wondered how to pitch your ideas to potential clients? Today 100% Design will select seven architects to feature in The Architect Pitch at the show. Join the live audience next week to watch the chosen practices test their communication skills in front of a panel of prominent industry experts. Organised by archiboo, the event is an exceptional opportunity for the architects to showcase their work, and receive constructive feedback.

The panel includes David Barrie, social entrepreneur and TV producer on numerous programmes including ‘Kevin McCloud and the Big Town Plan’, Nick Johnson, former Development Director of Urban Splash, Reza Merchant, founder of a London-based shared-living concept The Collective and Inma Martinez, CEO of innovative London tech startup Swoon Media. The panel will be joined by a leading developer and the event will be chaired by Amanda Baillieu, founder of archiboo.

Based on the ‘Elevator Pitch’ – which comes from the idea that if you met an investor in an elevator and only had 30 seconds to pitch your business, what would it sound like? Selected practices have just 3 minutes to pitch their practice and what makes it unique, to the panel.

The filmed session will appear on both the archiboo and 100% Design websites.

100% Design: 19 September 2014, 12.30 – 13.30




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