Valcucine presents new identity

Leading Italian kitchen manufacturer Valcucine, has refreshed its identity with a new tag line: Innovation for life.  The refreshment includes a revamped logo, which evokes the concepts of well-being, timelessness and innovation, Valcucine’s key values.


We covered the brand in September during LDF when they hosted a talk in their London showroom and have kept a close eye on them since. Valcucine aims to design kitchens that are timeless and built to last a lifetime and if they look as stunning as these images- they definitely won’t be going anywhere soon!


The brand is synonymous with innovation, revolutionising the kitchen space over the last 35 years. The glass version of Artematica is the first kitchen system where units and doors are constructed from 100% recyclable materials. What’s more, the Riciclantica kitchen features the world’s lightest and thinnest unit doors and panels.

For more information click here and to watch the rebrand video, click here.

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