Daniel-Emma Answer Despokes Questions

What made you want to become a designer in the first place?

Where did you study design?
University of South Australia

What was the first thing you designed?
D: One man hallway cricket

E: adventure parks (made from toilet rolls) for my pet rats

How do you define good design?
“just nice”

meaning: you like it when you see it, and there isn’t a over-embellished story to convince you to.

What would you be if not a designer?
D: Professional Sportsman (most probably play for the Chicago Bulls)

E: Librarian


Which design of yours are you most proud of and why?
D: Paperweight, it’s new

E: Thermometer

Anything in your career you wish you’d done differently?
D: Less stress

E: I wouldn’t change a thing!

Which designers do you most admire?
D: Ralph Lauren

E: Professor Henry J. Petroski (designer of the paperclip)

Which product do you wish you’d designed/do you think is an example of good design?
D: itty bitty bins

E: paperclip

Tell me about your design style at home?
D: Well arranged

E: Organised chaos

We (Daniel To and Emma Aiston) met whilst studying Industrial Design at the University of South Australia. After both graduating in 2007, we spent almost 2 years gaining experience with various design studios in London, such as Marc Newson, Thorsten Van Elten and Committee. From here we established Daniel Emma and exhibited our first collection ‘shapes’ in London and Tokyo. After moving back home (Adelaide), we then returned to London to exhibit our second collection ‘solids’ last year.
During this time we have been listed by Wallpaper* magazine in 2009 as one of the recent design graduates to watch as well as coming runners up in last years Bombay Sapphire Australian Design Discovery award, the most prestigious design award in Australia.

Find out more about Daniel-Emma at 100% design here

2 Responses to “Daniel-Emma Answer Despokes Questions”

  1. Duann August 19, 2010 at 1:12 am #

    Where can i purchase this ‘one man hallway cricket’?


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