100%Norway recognised with three Blueprint awards at 100%Design

Having had a presence at the London Design Festival for eight years, 2011 has seen 100%Norway totally confirm its place as an influential and important part of the festival, demonstrating the enduring significance of Norwegian design.

Commended for their stand, a brand new design this year, replacing the popular fiskehjell design of the past two years. The new stand is designed by Fantastic Norway and employs aluminium poles and a wooden puzzle like floor. Of their design, Fantastic Norway said that, rather than a “retrospective and romantic” stand, the aim was to create something which “generates curiosity and engagement through modern technology and materials. Our focus is that Norway should be promoted as a modern and hi-tech society. Throughout history our coastal culture has always had the ability to absorb new ideas, and has been adaptable during changing times. Therefore, Norwegians have in one way always been really modern”.

Within the context of the exhibition’s opening debate, surrounding ideas of the post-national nature of design, a country which has attempted to capture some essence and the characteristics of Norwegian design is an interesting exploration, and one which the Blueprint judges deemed worthy of special commendation.

Two young Norwegian designers were also recognised in this year’s awards. Martin Solem was commended in the best new product category for his Daddy Long Legs stools. Solem regards himself as innovative, yet some what old fashioned in his thoughts of design. Caroline Olsson, also a first time exhibitor was awarded the best new product award for The Curious Lamp, a beautiful and nostalgic lamp in a wooden box which unfolds from its children’s pencil box style design to become a soft lamp to illuminate work. Olsson says she is especially fond of using Norwegian materials in her work and that, as a designer, she is interested especially in the functionality of her designs. We love her Bambi table, to be used as a coffee table or as a dinner table, the table legs bend with a joint inspired by the knee and made from, what else but beautiful Norwegian birch.




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